Traditional vs Local SEO Strategy: Let’s Compare

Everyone is staying a bit more local this year and tech trends are reacting in the way of growth of local SEO. By localizing and leveraging SEO strategy towards a specific audience surrounding a business, brands are able to tune into the community conversation and build more personal relationships with the individuals that invest in them.

Understanding [Local] SEO Strategy

A successful traditional SEO strategy begins with targeted keywords. SEO experts then write cont

ent to encompass these results. The key here is to make sure that while keywords are incorporated into pages, the content is strong enough to stand alone and provide genuine information to users.

Not to mention, traditional SEO has a whole other side: technical SEO. But that’s another story.

The primary goal of traditional SEO strategies is to appear at the top of search engine result pages (SERPs). This is achieved by targeted keyword research and

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Deloitte Australia launches new software engineering practice – Strategy – Software

Consulting firm Deloitte Australia is launching a new practice called Modern Systems Engineering, which aims to help clients modernise their technology from a software engineering perspective.

The group will be part of Deloitte Consulting’s platform engineering business and is currently recruiting for experienced hands-on engineering practitioners.

The team is led by Deloitte partner Liz Douglass, who has 20 years’ of experience in the technology sector and previously led software engineering teams for Coles, IAG and Medibank.

“Modern engineering is gaining traction as business leaders recognise the need to take a systems approach to get maximum value from their technology,” Douglass said.

“We created the Modern Systems Engineering practice to help improve IT delivery for clients, enabling them to respond faster to their customers’ changing expectations.

“We use new ways of delivering technology, such as DevSecOps, agile and continuous delivery, to transform our clients’ business.”

The team will work with clients

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Global OpenStack Cloud Software Market 2020 Segmentation, Future Business Strategy, Manufacturers Analysis and Forecast by 2026

The MarketWatch News Department was not involved in the creation of this content.

Nov 22, 2020 (CDN Newswire via Comtex) —
Global OpenStack Cloud Software Market 2020 by Company, Regions, Type and Application, Forecast to 2026 is the latest market report rolled out by MarketsandResearch.biz, one of the world’s leading market research firms. The report contains a detailed description of all the major market components such as global status and trend, market size, sales volume, market share, growth, future trends analysis, segment, and forecasts from 2020 – 2026. In the research report, various factors of the market & industry including market overview, premium insights, key insights, and company profiles of the key market players have been studied/researched and compiled together. The research contains an in-depth study of the market including its key opportunities and growth trends.

Market Sectioning:

The market can be segmented into various types and applications. The

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Its strategy in Asian markets like India, Indonesia

A picture of a woman starting Netflix on a TV inside her apartment.

Artur Widak | NurPhoto | Getty Images

SINGAPORE — Netflix is betting big on Asia-Pacific by investing millions of dollars into original and licensed content in major markets like India, a senior executive at the company told CNBC.

When the tech company reported third-quarter earnings last month, it said nearly half of its paid membership growth came from APAC — the greatest share of any region. International expansion has been a major focus for Netflix in recent years, particularly in markets across Asia-Pacific since 2016.

Netflix focused on localization as it launched in the region, Tony Zameczkowski, vice president for business development in APAC at Netflix said in an interview in late October.

That included adding subtitles and dubbing in regional languages like Hindi, Malay, Korean, Japanese, Thai and Bahasa Indonesia. The company also made the app

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Local SEO Marketing Company Helps To Expand The Business Goals With Custom Online Marketing Strategy – Press Release

A local SEO marketing company promotes one’s services and products to the local audience or visitors at the exact time they are looking for them.

Usually, when people search for a particular service, they wish to find the best service near them. That means people searching for local services and products are increasing day by day. As more companies are going online, to get a high rank in the local listing is not that much easy. If someone is targeting local customers then a Local SEO Company is the right place to reach out. 

BESTSEOPLANS provides local SEO services for digital marketing so as to boost the business. They can formulate a proper strategy to help a business reach its local audience. Does anybody think that possessing an attractive website for their business can do everything they need? Then that person is ignorant about online activities. If someone want to

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Woolworths inks hybrid cloud strategy deal with Dell Technologies

Woolworths has announced a partnership with Dell Technologies to bring together its public and private clouds onto a single platform in a bid to improve the way it manages inventory and support operations of nearly 3,000 retail outlets. 

Under the deal, the pair would jointly launch a Woolworths group hosting service. The platform would serve as the single system to enable the grocery giant to access mission-critical processes and applications — such as Kronos Workforce application for HR and payroll management, and Blue Yonder warehouse and transport management applications for the distribution of goods — through the Dell Technologies Cloud.

At the same time, Woolworths would also have access to Dell Technologies’ managed private cloud housed across two data centre facilities in Sydney, as well as adopt Dell Technologies On Demand to acquire on-premise IT via an as-a-service consumption model.

“With a presence in more than 1,000 communities across Australia

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Getting Media Coverage For A New Product Is About Strategy, Not Luck

Mr. Fouse is a Partner and Lead Strategist with Pinkston, a Washington, D.C.-based strategic communications firm.

This may be a hard pill to swallow for the Field of Dreams builder types, but in the current earned media environment, just developing a new product or service doesn’t guarantee media coverage. 

Consider that U.S. newspapers have shed half of their newsroom employees since 2008; as journalism continues to evolve from the newsroom to social media and the internet, gaining earned media in traditional outlets is harder than ever. 

Garnering earned media coverage is rarely easy, but it doesn’t have to be a game of chance either. Understanding what reporters need and developing a strategy to meet those needs can help. Here are three angles to consider: 

Advance The Product Story

How will a new product or service change the way business is being done? Demonstrating a significant technology or investment

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In China, Big Tech Isn’t the Enemy. It’s the Strategy

Just as the U.S. government starts looking to rein in, or even break up, big technology companies in the belief they have too much power, China is going in the opposite direction. We should expect to see more money, more policy favoritism, and more attention from party cadres aimed at ensuring the establishment of big successful chip and software firms.

The Fifth Plenum of the Chinese Communist Party’s 19th Central Committee wrapped up Thursday by tasking the nation to, among other things, develop self-reliance and build its technological power.The result will be a more insular approach to industry and trade as Beijing strengthens a robust domestic market for those up-and-coming heroes to ply their wares.

Foreign companies — notably in semiconductors, software or materials — that still believe China is a viable long-term business are kidding themselves. Only those supplying crucial products and services not available locally will have any

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Nokia cuts profit forecast and revamps strategy, shares slump 13%

STOCKHOLM/HELSINKI (Reuters) – Telecom equipment maker Nokia NOKIA.HE cut its full-year profit and margin forecasts on Thursday, sending its shares tumbling 13% as the Finnish company’s new chief executive overhauled its strategy to win the 5G race.

FILE PHOTO: A Nokia logo is seen at the company’s headquarters in Espoo, Finland, May 5, 2017. REUTERS/Ints Kalnins/File Photo

Announcing a new strategy under which the company will have four business groups, CEO Pekka Lundmark said Nokia would “do whatever it takes” to take the lead in 5G where it lags Swedish rival Ericsson ERICb.ST and Chinese group Huawei[HWT.UL].

Nokia lowered its full-year profit outlook range by 0.02 euros to a midpoint of 0.23 euros per share, having reported third-quarter results broadly in line with analysts’ expectations.

“We expect to stabilise our financial performance in 2021 and deliver progressive improvement towards our long-term goal after that,” Lundmark

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The Under-Utilized SEO Strategy: Mission-Driven Content Marketing

Here you are again— clicking an article to learn about a shiny, new search engine trick. Maybe you’re hoping this one will be the gamer changer that’ll get you the page one ranking you’ve been working so hard towards. Or, at the very least, that’ll give you some fresh ideas for how to boost your organic traffic, just a smidge.

Well, we can tell you right now that we’ve stumbled upon a winning strategy, but it’s not going to be an instant victory.

Up until now, many of us marketers have treated SEO like a game. We look for ways to outsmart Google… unnaturally stuffing our content with keywords, begging for backlinks from big domains, and feeding the world’s largest search engine precisely what we think it wants.

Somewhere along the path of conquering the SERPs, we’ve lost sight of the reasons we created our products or services in the

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