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Former Nickelodeon and Universal Kids exec Amy Friedman has been named head of kids and family programming at Warner Bros on a full-time basis.
This comes three months after she was brought in to the company on an interim basis by new President of Global Kids, Young Adults and Classics Tom Ascheim.
In the new role, Friedman will oversee the creative and strategic direction of kids and family programming for Cartoon Network and Boomerang, as well as develop and produce kids and family content for HBO Max.
She will now oversee strategy for new and current series, acquisitions, and co-productions globally for kids and family across the WarnerMedia portfolio of brands, while working in close collaboration with the animation studios, Warner Bros. Animation and Cartoon Network Studios.
Her executive content team is led by Vishnu Athreya, leading Program Planning and Current Series, and