PBS Programming Chief Sylvia Bugg Works to Keep the Public Broadcaster Relevant Amid 2020 Tumult

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When Sylvia Bugg rejoined PBS for a third stint in February 2020, the public broadcaster faced a conventional set of challenges. Then March happened, and everything became very unconventional.

The onset of the coronavirus pandemic in the U.S. and the summer of social upheaval that followed had a dramatic effect on PBS. Now Bugg — who last month was promoted to chief programming executive and GM of general audience programming — is drawing inspiration from the last few months as she charts a forward-looking content strategy for the organization.

“The real lesson and revelation in all of this was how we had to pivot over the summer, dealing with everything from a pandemic to conversations about race and racism in America, and now an election,” says Bugg. “For me, it is continuing the work of ensuring that our core content strategy remains strong

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Sylvia Bugg named PBS programming boss | News

US public service broadcaster PBS has promoted Sylvia Bugg to chief programming executive and general manager for general audience programming.

Sylvia Bugg

Bugg takes on the new role immediately and reports to PBS president and CEO Paula Kerger. Bugg replaces Perry Simon, who held the position for two years before leaving PBS this summer.

Bugg will oversee all non-children’s content and lead PBS’s programming strategy across its broadcast and digital platforms. She will also be responsible for the acquisition and development of programming for PBS and its member stations, with a particular focus on important stories that reflect US diversity.

The exec previously served as VP of general audience programming, overseeing the PBS editorial team and leading strategy across all genres, including news, public affairs, documentaries, history, science, natural history and arts.

Since the onset of the pandemic, Bugg and the PBS programming team have restructured the network’s daytime and

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Sylvia Bugg Named Chief Programming Executive At PBS

PBS has promoted Sylvia Bugg to the role of Chief Programming Executive and General Manager, General Audience Programming – replacing Perry Simon who left this summer.

The public broadcaster has expanded the top content role with the appointment of Bugg, who was previously VP of General Audience Programming at PBS.

Bugg will report to PBS President and CEO Paula Kerger and will oversee all non-children’s content and lead PBS’s programming strategy across its broadcast and digital platforms. She will also be responsible for the acquisition and development of programming for PBS and its member stations.

This comes as PBS lines up a raft of new programming including new titles to celebrate its 50th anniversary of the Masterpiece strand, which will launch series including Glenda Jackson’s Elizabeth Is Missing and All Creatures Great and Small in 2021.

In her previous role, Bugg oversaw the PBS editorial team and led the

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PBS Promotes Sylvia Bugg to Chief Programming Executive



a woman posing for a picture: Sylvia Bugg PBS


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Sylvia Bugg PBS

PBS has promoted programming executive Sylvia Bugg to chief programming executive and general manager of general audience programming.

In her new position, Bugg will oversee all non-children’s content and lead programming strategy across all broadcast and digital platforms. She will also be responsible for the acquisition and development of programming for PBS and its member stations, “with a particular focus on sharing important stories that reflect the diversity of our country,” according to PBS.

She will report directly PBS president and CEO Paula Kerger.

“At a time when the work of public television is more important than ever, Sylvia is the ideal leader to take on this critical role,” Kerger said in a statement. “Throughout her impressive career, she has brought an extraordinary portfolio of programming to audiences across

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PBS Promotes Sylvia Bugg To Serve As Chief Of Programming

PBS Promotes Sylvia Bugg To Serve As Chief Of Programming

PR Newswire

ARLINGTON, Va., Oct. 20, 2020

ARLINGTON, Va., Oct. 20, 2020 /PRNewswire/ — PBS today announced the promotion of Sylvia Bugg to serve as Chief Programming Executive and General Manager, General Audience Programming. Bugg will take on this new role immediately and report directly to PBS President and CEO Paula Kerger.

Sylvia Bugg to serve as Chief Programming Executive and General Manager, General Audience Programming at PBS.
Sylvia Bugg to serve as Chief Programming Executive and General Manager, General Audience Programming at PBS.

Bugg will oversee all non-children’s content and lead PBS’s programming strategy across its broadcast and digital platforms. She will also be responsible for the acquisition and development of world-class programming for PBS and its member stations, with a particular focus on sharing important stories that reflect the diversity of our country.

Bugg previously served as Vice President of General Audience Programming, where she oversaw the PBS editorial team and led

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