How Newswire Combines PR Software and Expert Service to Help Small Businesses Turn Owned and Earned Media Into True Value

NEW YORK – November 30, 2020 – ( Newswire.com )

Having launched the Earned Media Advantage Guided Tour, a program that combines Newswire’s best-in-class software with the expertise of Earned Media Advantage Strategists (EMAS), Newswire’s team has been able to help a variety of small businesses enhance their brand awareness, web traffic, earned media placements, and sales opportunities. By leveraging the power of Newswire’s targeted press release distribution, businesses can bring stories with real news value to industry media while simultaneously boosting their SEO ranking.   

“Over the past eight months, executives in nearly every major field have had to adapt to rapid digital adoption, an evolving online economy, new health-conscious operational procedures, remote workplaces, and more,” said Charlie Terenzio, Newswire’s VP Earned Media Advantage Business. 

“The Earned Media Advantage Guided Tour has been evolving to help executives manage their media and marketing communications campaigns while simultaneously providing them with

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How Newswire Combines PR Software and Expert Service to Help Small Businesses Turn Owned and Earned Media Into True Value – Press Release

Newswire has placed a strong emphasis on flexibility and efficiency to help their customers achieve the Earned Media Advantage.


NEW YORK – November 30, 2020 – (Newswire.com)

Having launched the Earned Media Advantage Guided Tour, a program that combines Newswire’s best-in-class software with the expertise of Earned Media Advantage Strategists (EMAS), Newswire’s team has been able to help a variety of small businesses enhance their brand awareness, web traffic, earned media placements, and sales opportunities. By leveraging the power of Newswire’s targeted press release distribution, businesses can bring stories with real news value to industry media while simultaneously boosting their SEO ranking.   

“Over the past eight months, executives in nearly every major field have had to adapt to rapid digital adoption, an evolving online economy, new health-conscious operational procedures, remote workplaces, and more,” said Charlie Terenzio, Newswire’s VP Earned Media Advantage Business. 

“The Earned Media Advantage Guided Tour has

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Sunday’s top deals: $90 portable projector, $200 Chromebook bundle, $13 true wireless earbuds and more

As we continue through the weekend, I’ve got four pretty darn sweet deals for you. And before we get to that weekend deal action, let me point out that in case you missed it, Amazon has joined the $99 Apple AirPods party. Not sure how much longer supplies will last at that price, just that it’s the lowest price to date on — I’ll admit it — truly exceptional earbuds.

Yochos

Amazon seller: Zooson

Price: $13.49 with promo code CDDSC3KP

Less exceptional: these earbuds. That said, they’re Bluetooth 5.0, water-resistant (standard AirPods are not) and powered by a charging case that has a cool LCD power meter. They won’t come anywhere near Apple sound quality, but they should be decent enough for background tunes, podcasts and the like.

Last time I posted these, they were a couple bucks cheaper, and the vendor sold out quickly. That could definitely happen

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When RIAs Embrace True Wealth Management, Their Clients Stay For Life

At The Shattuck Group, Randy empowers midsize service firms to break through to their next level.

I’ve said for years that RIA should actually read “rIa” — with the capital I in the middle representing independence. In a previous article, I’ve described why independence is so important to differentiation within the financial services industry. But there is a downside to independence best described by another word that begins with “I” — inconsistency.

Since RIAs are independent, they get to define their approach to practice management. This can lead to inconsistencies between the way financial advisors at the same firm operate. Advisor A can promise and deliver a very different client experience from Advisor B. From a branding perspective, it is nearly impossible to promise the market a certain type of client experience unless you have clearly defined it and put processes in place to deliver it —consistently. 

Here

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True, the social networking app that promises to ‘protect your privacy,’ exposed private messages and user locations

True bills itself as the social networking app that will “protect your privacy.” But a security lapse left one of its servers exposed — and spilling private user data to the internet for anyone to find.

The app was launched in 2017 by Hello Mobile, a little-known virtual cell carrier that piggybacks off T-Mobile’s network. True’s website says it has raised $14 million in seed funding, and claimed more than half a million users shortly after its launch.

But a dashboard for one of the app’s databases was exposed to the internet without a password, allowing anyone to read, browse and search the database — including private user data.

Mossab Hussein, chief security officer at Dubai-based cybersecurity firm SpiderSilk, found the exposed dashboard and provided details to TechCrunch. Data provided by BinaryEdge, a search engine for exposed databases and devices, showed the dashboard was exposed since at least early September.

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Amazon is turning Audible into a true podcast app, but it’s got a long way to go

Audible is turning into more of a podcast app. The company announced today that its catalog now contains 100,000 free podcasts that are already available on other streaming platforms, including Pod Save America, This American Life, and Conan O’Brien Needs a Friend. The shows are now available through the app and will soon show up on Audible’s podcast landing page. Listeners won’t need a subscription to access these shows. This move sets Audible up to compete more earnestly against Spotify and Apple Podcasts, the two biggest names in the space, as well as other, smaller competitors.



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© Illustrations by Alex Castro / The Verge


Audible, which is owned by Amazon, launched a new subscription plan called Audible Plus in August, which gives listeners access to Audible’s original audio content at a cheaper monthly cost. The catch is that they don’t receive credits to download ebooks that aren’t

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Cults and Cognition II: Programming the True Believer

Publicdomainvectors

Source: Publicdomainvectors

In our last Forensic View (Sharps, 2020), we discussed the importance of cognitive dissonance in the maintenance and even enhancement of cult beliefs.  Many of the ideas we considered are bizarre by normal standards; it’s difficult to see how a person could come to endorse such beliefs, and unless that person were relatively dissociated (see our next Forensic View), he or she probably wouldn’t.  Not while thinking as an individual.   

But what if that person is a member of a group? 

A great research psychologist once told me of his studies of monkeys.  He was having trouble distinguishing a given monkey under observation when it mixed in with its fellows, so he dabbed a little drab paint, hardly visible, onto the hindquarters of the specific monkey. 

When this painted monkey was introduced back into its troop, the psychologist anticipated no problem; the paint was practically invisible. But

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Citi and Mastercard “True Name” Helps LGBTQ Community

Over a year after Mastercard announced the “True Name” initiative, Citi is the first major bank to provide card members with the ability to choose the name listed on their credit card.

“We’re incredibly proud to launch the True Name feature, through our relationship with Mastercard, because we strongly believe that our customers should have the opportunity to be called by the name that represents who they really are,” Carla Hassan, CMO at Citi, said in the press release.

True Name aims to help members in the LGBTQ+ community, particularly trans and non-binary people, by allowing them to have financial products with their self-identified chosen first name. This new feature can play a part in reducing the discrimination many members of the trans and non-binary communities face when purchasing items with a credit card.

In fact, nearly one third (32%) of individuals who have shown IDs with a name or

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Stereotypes About Website Design That Aren’t Always True

Technologies are becomes more advanced and businesses goes to live on technologies. Many clients who are not aware of website design technologies but heard so many things about websites and their technologies used to develop. Because of heard things, they collect some knowledge about website design they made some perceptions or stereotypes which is not true at all. It’s a matter of facts that People who does not belongs to the community whatever it is have made some Stereotypes based on facts that is irrelevant and most of them is false. While few things they saw or listen may be correct at that time in some specific conditions.

Here we list out some most common stereotypes really encountered with our customers and from people around us:

• A Website designer is a Programmer – It is the most common stereotypes of people from our surroundings they think that website designer … Read More

3 Weird But True Internet Laws

There are all kinds of internet laws; good ones, bad ones, and some that are just plain weird. The weird but true internet laws are what we are going to focus on today. These three laws come from all around the world, and can really make you shake your head in wonder at the sheer insanity of it all.

#1: It is illegal in the State of Tennessee (USA) to post/send “distressing” images using the internet

Yes, you heard that correctly. As of mid-2011 it is illegal to “transmit or display an image” anywhere online that is likely (yes, likely) to “frighten, intimidate, or cause emotional distress” to anyone who sees it. Yes, anyone, regardless of whether or not the person in question was the target of the image. This takes the crown for most ridiculous internet laws ever made! Under this law, anyone, from anywhere in the world, can … Read More