• Fri. Sep 29th, 2023

The link building process: what is it and how does it work?


Aug 4, 2022

Table of Contents

Increasing your search engine ranking through Link Building Services in London is a search engine optimisation technique. A page’s relevance is determined primarily by links. Links pointing to a website indicate that its content is valuable. You can increase your website’s visibility by linking externally and internally. Your site will also be crawled by Google and other search engines if you link to it.

What matters most in link building?

The results also depend on your selection of the SEO Agency London. Reputable SEO agency will always give you the best results. Your ranking is determined by factors such as:

  • Global popularity
    Sites with more external links are more popular. Because so many websites link to Wikipedia, it appears at the top of search results for many subjects.


  • Local popularity
    Local popularity is defined as the number of inbound links coming from similar websites. Search engines will pay more attention to a link from a popular shoe blog than if the link came from an unrelated website, for example.

  • Anchor text
    Using “shoe store” as your anchor text signals to search engines that your website is a good resource for shoes. However, if a page’s anchor text uses the same keywords too frequently, search engines may suspect spamming.

  • Link context
    Link context relates directly to the topic of your website and is more valuable. It should be relatively seamless to move from the current page to the linked one.

  • Sources of links
    Websites with authoritative links carry more weight than those with less reputable links. A link from Google’s official blog, for example, will be more authoritative than one from a personal blog on WordPress. Spam and irrelevant content can be filtered out by search engines, and Google grades Web pages based on their reputation.

How does link building work?

Links to your website can be developed in two ways: internally and externally. Because external links come from other websites, they are harder to obtain. Getting started with internal linking is simple since it’s completely up to you. To boost your business’s SEO, all it takes is a little time and careful planning.

Deep linking involves linking to pages other than your homepage or contact page. Your website should have at least one text link to every page. Instead of just directing visitors to your homepage, link to relevant blog posts and product pages.

By maintaining a blog, you can link back to specific products or other internal pages, increasing internal links. Make sure you link from social media platforms as well.

The best way to gain external links is to create excellent content for your website. It is also possible to guest blog on a blogger’s or influencer’s site. Paying for links is a black hat SEO trick you should never use. The links come from spammy websites, so they backfire.

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