Search engine copywriting is becoming a must have skill for aspiring writers and editors. Writing copy that reads well and ranks well in search engines is becoming more and more necessary for online businesses.
Less than five short years ago there was no such thing as SEO copywriting. Stuffing keywords into the meta tags of documents was enough to achieve the desired result, which is high search engine rankings. As search engine algorithms became more and more complex, a website's ability to get linked to become more and more important. Today, successful sites have to write copy that sells, gets linked to, and is search engine friendly.
Online businesses that want to do well in these areas will have to learn the skills of great SEO copywriters. Here you will find the main things that these businesses need to keep in mind.
Tagging each post with relevant tags is now a must. Proper tagging helps the article or post to get valuable links from blog search engines such as Technorati. If an article is not tagged, it's losing links right off the bat.
Good search engine copywriters pay special attention to the titles of each and every page, article, and post. They will make their titles interesting, and will also try to target keywords with them. Articles that have good titles will get linked to often. Articles with boring titles will hardly ever get linked to.
SEO copywriters also do not try to trick the search engines with shady techniques. Cloaking and hidden text can get a site banned, and a good copywriter would never take that risk. Pages can rank well and remain in the search engines in the long term.
To achieve maximum results, search engine copywriters will add their keywords into headings through the page. This identifies each section of the page to the reader, and helps them keywords to have maximum potency.
While it is important to get the desired keywords into the ad copy, a good copywriter knows better than to overdo it. Stuffing words just to stuff words will likely have a very undesirable effect and search engines will penalize the pages that were stuffed.
A good search engine friendly page will always be easy to scan. Good writers do not expect the readers to read every word of an article unless they like what they see when they scan it. Good articles will have headings, bullet lists, and good flow.
If you do not have the skills outlined above, start learning! There are limitless opportunities available for individuals who can write ad copy for online businesses.