There’s no getting around the fact that SEO needs to be a part of your digital marketing plan. Every marketing class of this century has brought it up. Since the dawning of the search engine, marketing professionals have been trying to figure out what can be done to be the first hit that comes up on Google.
What is SEO?
SEO (Search Engine Optimization) is “the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results.” Or, more simply, it is getting the right people connected to your digital content. A lot of SEO involves determining what people are looking for online and ensuring content that satisfies that particular query is found on your web pages.
Schedule an SEO Audit
In order to get an idea of what is attractive about your content to the web crawlers, you need to take a thorough examination of what you are presenting. See where your content ranks among competitors in a search, learn where links to your site exist elsewhere on the web, and discover any gaping holes in your website where better SEO practices could be used.
In doing a thorough audit, all keywords will be analyzed and assigned a value, according to words the web crawlers are finding that users are entering and set against how many other pages also contain those keywords. You will see value increase or decrease when paired with related words as well.
An audit will also tell you how relevant your content is and if it is of good quality. Google doesn’t penalize bad grammar and spelling, but they do notice if people don’t seem to trust your website because of it. You also want to make sure you’re providing information that really helps your potential buyers and isn’t just page fillers for the sake of cramming keywords.
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